Pressiteade
In his newposition, Guido Haak will be in charge of the Advanced Product Planning Group(APPG) to build the product offer and planning, in collaboration with theDesign and Engineering teams, for the benefit of Renault Group brands. To do so,the APPG develops customer knowledge and monitors the competition's offerings.Based on the desired customer experience, the APPG draws up and synchronizesroadmaps for cross-car-line areas such as engines, electronic platforms, andthe integration of technologies and innovations into the range. Finally, withthe support of the business units concerned, it steers the Renault Group'scompliance with regulations on polluting emissions.
He replacesAli Kassaï who left the company in 2021 to pursue personal projects.
“By definingour future vehicles and ranges, Guido Haak will be directly at the source andof the development of the Renault Group performance. With his successfulexperience in major groups, I am sure that he will be a strong asset for thereconquest of the C segment and more widely FOR the success of the vehicles ofour Renaulution plan” said Luca de Meo, Renault Group CEO.
***
Guido Haak,55 years, graduated from the Technical University of Berlin and holds a PhD intheoretical physics from the Free University of Berlin.
After fouryears of research and teaching in mathematics in the US and Germany, he joinedMcKinsey & Company in 1998, as consultant in the high-tech and automotiveindustry across Europe, the US and Japan.
He joined theVolkswagen Group in 2005 as head of Audi's first modular framework. Afterholding positions in product management, strategy and marketing at the Audi andVolkswagen brands, he was appointed in 2015 as Head of Product Management atSkoda Auto A.S. in Mladá Boleslav (Czech Republic). There he steered thebrand's successful growth strategy and the electrification of therange.
About Renault Group
Renault Group is at the forefront of a mobilitythat is reinventing itself. Strengthened by its alliance with Nissan andMitsubishi Motors, and its unique expertise in electrification, Renault Groupcomprises 5 complementary brands - Renault, Dacia, LADA, Alpine and Mobilize -offering sustainable and innovative mobility solutions to its customers.Established in more than 130 countries, the Group has sold 2.9 million vehiclesin 2020. It employs more than 170,000 people who embody its Purpose every day, sothat mobility brings people closer. Ready to pursue challenges both on the roadand in competition, Renault Group is committed to an ambitious transformationthat will generate value. This is centered on the development of newtechnologies and services, and a new range of even more competitive, balancedand electrified vehicles. In line with environmental challenges, the Group’sambition is to achieve carbon neutrality in Europe by 2040.https://www.renaultgroup.com/en/
