ALPINE’S REVOLUTION IS UNDERWAY

Relaunched in 2017 with the A110 andfollowing a 2021 reorganisation as a Business Unit, Alpine is gearing up for anew growth phase. The launch of its new 100 % electric models from 2024 will enablethe brand to boost its revenues so that it can be at break-even from 2026. From2027, a world expansion phase will begin, backed by a line-up tailored to newmarkets including the USA, that will help improve Alpine financial performanceand brand value.

Alpine confirms ambitious goals:

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From Renaulution to Revolution

“Alpine is the brand formotorsport and state-of-the-art technology enthusiasts. Excellence is itsfocus. Only two years ago, Alpine was in a dead-end, lacking clearperspectives. Since then, we have turned it into a fully-fledged car manufacturer,bringing together outstanding assets: a top-class engineering center, a uniquemanufacturing know-how, expanding distribution network. On top of it, Alpine’sentry into F1 prepares it to reach new heights, offering the brand the prestigeand recognition attached to the pinnacle of motorsport”, explains Luca de Meo, RenaultGroup CEO.

2022 Alpine revenues hit arecord, up 33 % vs 2021. Nearly 7 years after launch, the A110 is the most soldsports car in France and features among the top 5 sports cars in Europe. In2022, the 3 limited editions (the A110 GT J. Rédélé, the A110 Tour de Corse 75and the A110 R Fernando Alonso) were sold out in just 30 minutes. The total orderbookstands at 7 months and sales are expected to exceed 4,200 units in 2023.

The total number of salesoutlets has doubled in barely 2 years to 140, as of 31 December 2022. Alpinehas forged partnerships with RedBird and AutoNation in the USA, bearing out itsattraction in a country where the brand has major ambitions. What is more, thebrand has entered the top 150 most valuable brands in France for the first timeand is now worth €550 million[1].

Launch of 7 new models by2030 to support Alpine growth

Born from racing, Alpine needs to rise to many challenges includingturning to 100 % electric. To do so, it can tap into the broad array ofexpertise of its technicians and engineers, who are in the top rank of theworld’s motor racing specialists.

First, Alpine will draw onits “Dream Garage” made of 100% electric models as follows:

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The A110 E-ternité prototypehas served as a trial run demonstrating that Alpine has the capacity, and it iscost-beneficial to develop its own platform, which will mean it can offer carstrue to its sportiness and agility DNA. The APP (Alpine Performance Platform)will also capitalise on the company's internal resources to achieve economiesof scale.

Underpinning the futureelectric A110, the APP is adjustable such that it can change length and widthas needed. It will also be used for new cars including a ground-breaking A110-basedroadster and the new A310, a 4-seat sports coupe.

Lastly, Alpine will launchtwo new D/E segment cars on top of its Dream Garage.

Apart from its APP platform,Alpine is developing proprietary technologies for its exclusive sports modelslike a hydrogen internal combustion engine or ADM (Alpine Dynamic Module), the central intelligence to enhance agility and performancewithin our electronic architecture.

“This comprehensive range of sports cars will cementour market share in our key markets in Europe and Japan. It will turbochargeour international growth, particularly in the USA and Asia, where our newmodels will be on sale from 2027. Our goal is to expand from a niche segmentbrand to a fully-fledged global brand. By combining a larger range with internationalexpansion, we target an operating margin over 10 % by 2030, and thereby put ourbusiness model on a permanent footing,” explains Laurent Rossi, CEOof Alpine.

Ramp up Alpine’s transformation backed by leading partnersin their fields

Alpine aims to create anecosystem by surrounding itself with key partners to co-invent the sports carof tomorrow, led by Renault Group. Its APP platform will benefit from the SDV(Software-Defined Vehicle) expertise of Ampere, Renault Group's future electricand software pure player. Mobilize Financial Services will allow Alpine toattract and lock-in its customers via bespoke financial services. Lastly, ontop of its own sales outlets, the company can draw on Renault Group’sdistribution network for its foreign sales. Other external partners willsupport it including Google to develop connectivity services and Verkor tosupply high-performance made-in-France (Dunkirk) batteries.

Alpine strives to enhance itsbrand image to boost revenues, by stepping up exposure to motorsports like the2024 World Endurance Championship, in which Alpine will compete as factory teamin the top category Hypercar, and also in Formula 1, where it wants to increaselicensing and merchandising revenues. To ramp up its transformation, Alpinewill be partnering with new investors such as Otro Capital, RedBird CapitalPartners and Maximum Effort Investments.