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v Paris Major 2023. This partnership is the ultimatecrossover between the automotive, motorsports and Counter Strike: GlobalOffensive (CS:GO) communities. Alpine will be the Official Automotive andMotorsport partner for the duration of the final stages of the Major, startingon May 8th with Challengers Stage through to the Champions Stage,taking place at the Accor Arena in Paris on May 18-21st, and will offer fansplenty to experience both inside and outside the arena.
Featuring the best 24 teams from across theglobe competing for their share of a $1,250,000 USD prize pool, the BLAST.tvParis Major 2023 is set to be one of the most highly anticipated events in theesports calendar. This year’s event is expected to draw in over 50k attendees and will be broadcastglobally in more than 100+ territories and in 24 different languages.
The partnership between Alpine and the BLAST.tvParis Major 23 embraces their joint ambition of celebrating all forms ofcompetitive spirits. Born competitors, Alpine will use the partnership as aplatform to raise the profile of racing within the esports community andconnect both audiences with innovative activations at the event.
Alpine will be featured during the livestreamacross the Challengers, Legends and Champions Stage. For the final ChampionsStage, Alpine will have a significant presence throughout the arena, with anA110 S on display and Alpine’s state-of-the-art simulator rigs from Trak Racer forattendees to try. CS:GO presenter and the host of the 2023 BAFTA Games Awards, Frankie Ward, will be the ambassador of the partnership and serve asthe voice of Alpine at the event.
To align itself more closely with CS:GOaficionados, Alpine has partnered with BrockHofer, the legendary CS:GO artist who hassold more than $3M worth of skins to create surprises to be revealed at theArena.
Further strengthening the relationship betweenthe two brands, the BLAST.tv logo will be featured on the A523 during the 2023 EmiliaRomagna Formula One Grand Prix. Fans will also be able to choose the gamertagsfor F1 drivers Esteban Ocon and Pierre Gasly during the Challengers &Legends phases, which will then proudly be displayed on both A523 during thesame Grand Prix.
“The crossover between motorsport and CS:GOaudiences is huge. While we always look for ways to grow our mainstreamaudience, it’s also fantastic to work with a community that is so passionateabout competitive gaming. We are born competitors and are excited to align withan event that embodies competitive excellence”, said David Gendry, VPSponsorship, Partnerships & Communication at Alpine. “A crossover like thishasn’t been trialled in esports before. We are very respectful of the CS:GOcommunity which is why we wanted to engage with attendees in a way that wouldbe natural, leaning on CS:GO icons to help us blend in with the scene.”
Robbie Douek, CEO of BLAST said: “The prospectof bringing together the passionate and fast-paced worlds of motorsport andcompetitive gaming through this partnership is hugely exciting for both brands.BLAST and Alpine share an ambition to bring fans to the very heart of ourexperiences and we have some exciting plans as part of this cross-collaboration. The BLAST.tv Paris Majoris seen as one of esports’ pinnacle events of the year and provides the perfectplatform to create unique activations for our audience in-arena and for thosetuning in from all around the world in over 100+ territories.”
Stay tuned on the latest updates from Alpine Esports on Twitter,Instagram,and Twitch.
ABOUTALPINE
Founded in 1955 by JeanRédélé, the brand has set itself apart with its French-style sports cars. In2018, the brand presents the new A110, a sports car faithful to Alpine’stimeless principles of compactness, lightness, agility and driving pleasure. In2021, the Alpine Business Unit is created. It thus becomes the brand dedicatedto innovative, authentic, exclusive sports cars of Renault Group, benefitingfrom the heritage and craftsmanship of its historic plant in Dieppe, as well asthe engineering mastery from Alpine Racing and Alpine Cars teams.
Kõik sellel veebilehel olevad materjalid (sealhulgas, kuid mitte ainult: tekstid, fotod, graafika, helifailid, animatsioonifailid, videofailid ja nende paigutus veebilehel) on Renault SASi ja/või selle sidusettevõtete või kolmandate isikute omand, kes on volitanud Renault SASi nende piiratud kasutamiseks, ning on kaitstud autoriõiguse ja muude intellektuaalomandi kohta kehtivate õigusnormidega. Eespool nimetatud materjalide kasutamine muudel kui toimetuslikel eesmärkidel, eelkõige turundus- või reklaamieesmärkidel, on rangelt keelatud.
