Pressiteade
Following the success of thefirst drop of “genR5”, Renault is launching a limited edition of 960 pairs of sneakersinspired by the R5 Turbo.
The collection can be seen atnft.renault.com Renault’s first 3D virtual shop, the online showroom boasts abrand-new audio-visual experience. Having first chosen an avatar, visitors canthen discover the collector’s edition RACING SHOE5 in R5 Turbo colours.
Thecollection comes in six custom-made models: five inspired by the flagship R5Turbo models, and a sixth design developed with the web3 R3NLT community as atribute to the R5 TURBO 3E show-car.
Renaulthas taken key features of the iconic R5 Turbo to the collector's sneakers: theshoe’s rear inclination represents the chassis of the car, the inside wasinspired by the upholstery, and the laces are a nod to the seat belts.
Onefinal tribute, each model has been made into 160 unique pairs, inspired by theR5 Turbo’s 160 horsepower.
Renaulthas pushed innovation even further by integrating an NFC chip into the shoe.Scanning the chip gives access to shoe’s certificate of authenticity in NFTform. It contains the shoe’s key information: composition, materials,manufacturing traceability. This data is written on a blockchain[1]
All960 pairs of sneakers are made using LWG (Leather Working Group) certifiedleather. Each pair of one-of-a-kind individually-numbered sneakers will be madefollowing the purchase of the NFT version for €265.
Membersof the R3NLT community will have exclusive access to the online store on May15. The following day, the site will be opened to anyone who signed up forearly access. Lastly, general public access to nft.renault.com will begin onMay 17.
"RACINGSHOE5 is a clear sign that being a part of the R3NLT program means being partof a unique relationship with the Renault brand!” highlightsArnaud Belloni, Global Marketing Director of Renault. “All it takes to livethe RACING SHOE5 experience is to push open the doors of our first online shopdedicated to our collector's edition sneakers.”
Renault’ssecond NFT drop is a unique opportunity for fans of the brand to purchase anexclusive pair of sneakers, enjoy an immersive 3D experience, and have anexclusive meeting with the Renault designers at the Renault Research and DevelopmentCenter. Sneakers owners will also be given access to an exclusive andcustomizable range of merchandising.
[1]Blockchain technology is a fast and secure database used to store and sendinformation.
ABOUT RENAULT
Renault, ahistoric mobility brand and pioneer of electric vehicles in Europe, has alwaysdeveloped innovative vehicles. With the ‘Renaulution’ strategic plan, Renaulthas embarked on an ambitious, value-generating transformation moving towards amore competitive, balanced, and electrified range. Its ambition is to embodymodernity and innovation in technology, energy, and mobility services in theautomotive industry and beyond.
Kõik sellel veebilehel olevad materjalid (sealhulgas, kuid mitte ainult: tekstid, fotod, graafika, helifailid, animatsioonifailid, videofailid ja nende paigutus veebilehel) on Renault SASi ja/või selle sidusettevõtete või kolmandate isikute omand, kes on volitanud Renault SASi nende piiratud kasutamiseks, ning on kaitstud autoriõiguse ja muude intellektuaalomandi kohta kehtivate õigusnormidega. Eespool nimetatud materjalide kasutamine muudel kui toimetuslikel eesmärkidel, eelkõige turundus- või reklaamieesmärkidel, on rangelt keelatud.
Kõik sellel veebilehel olevad materjalid (sealhulgas, kuid mitte ainult: tekstid, fotod, graafika, helifailid, animatsioonifailid, videofailid ja nende paigutus veebilehel) on Renault SASi ja/või selle sidusettevõtete või kolmandate isikute omand, kes on volitanud Renault SASi nende piiratud kasutamiseks, ning on kaitstud autoriõiguse ja muude intellektuaalomandi kohta kehtivate õigusnormidega. Eespool nimetatud materjalide kasutamine muudel kui toimetuslikel eesmärkidel, eelkõige turundus- või reklaamieesmärkidel, on rangelt keelatud.