Pressiteade
BUILDING ON THE PAST TO REINVENT ITSELF
The famous Renault store, now located at 53 avenue desChamps-Élysées, has always sought to renew itself and as it has gracefullymoved from one decade to the next since Louis Renault first opened its doors atnumber 51 in 1910. Following a first refurbishment in 1930, and the opening ofPub Renault in 1962 which then became L'Atelier Renault in 2000, the site will,once again, undergo an overhaul to give visitors and customers alike abrand-new look, more in tune with its time.
With the lease renewed for a further nine years, Renaultwishes to shore up its position in the heart of one of the world’s mostbeautiful avenues, showing its desire to play an active role in the site’stransformation. The ambition behind the new project is clear. The site is setto become a meeting place as well as a sales point that:
•providesa new customer experience,
•stands asa symbol of French industrial expertise and excellence,
•feedsinto the broader project to ‘bring back the magic” on the Champs-Élysées,
•act asthe epicentre of Retail RenaultGroupParis intramuros .
AN EXCEPTIONAL ARCHITECTURAL PROJECT
After running a tender process for the refurbishment of the2,350m2 space, Renault selected the internationally renowned French architect,Franklin Azzi.
Far from anything standard, Franklin Azzi works with aminimal architecture style, which is resolutely functional and deeplyenvironmentally friendly; a style guided by “common sense”.
Construction will take two years to breathe life into thebrand’s new flagship in the heart of the French capital. Upon reopening in2024, visitors and customers will be able to explore Renault's new venue, anewly formed laboratory for people to test the full range of the brand’smobility solutions. While the new name is still a closely guarded secret, thevenue’s architecture and concept will embody the brand’s renewal. The projectand the new name of the Atelier Renault will be unveiled in the near future.
OPENING OF A POP-UP VENUE DURING THE WORK
As of 7th November 2022, visitors and clients will still beable to see the brand's latest models in a temporary place opened especiallyfor the duration of the refurbishment at 33 avenue des Champs-Élysées, Paris.This venue will also house The Originals Renault Store as well as the RetailRenault Group's new and used vehicle sales area.
Kõik sellel veebilehel olevad materjalid (sealhulgas, kuid mitte ainult: tekstid, fotod, graafika, helifailid, animatsioonifailid, videofailid ja nende paigutus veebilehel) on Renault SASi ja/või selle sidusettevõtete või kolmandate isikute omand, kes on volitanud Renault SASi nende piiratud kasutamiseks, ning on kaitstud autoriõiguse ja muude intellektuaalomandi kohta kehtivate õigusnormidega. Eespool nimetatud materjalide kasutamine muudel kui toimetuslikel eesmärkidel, eelkõige turundus- või reklaamieesmärkidel, on rangelt keelatud.
THE ATELIER RENAULT ON THE CHAMPS-ÉLYSÉES IS GIVEN A MAKEOVER
Kõik sellel veebilehel olevad materjalid (sealhulgas, kuid mitte ainult: tekstid, fotod, graafika, helifailid, animatsioonifailid, videofailid ja nende paigutus veebilehel) on Renault SASi ja/või selle sidusettevõtete või kolmandate isikute omand, kes on volitanud Renault SASi nende piiratud kasutamiseks, ning on kaitstud autoriõiguse ja muude intellektuaalomandi kohta kehtivate õigusnormidega. Eespool nimetatud materjalide kasutamine muudel kui toimetuslikel eesmärkidel, eelkõige turundus- või reklaamieesmärkidel, on rangelt keelatud.
