Pressiteade
In advance of the French Grand Prix, Alpine announces an exclusivethree-year partnership with Lapierre. Evita Muzic, professional cyclist, andEsteban Ocon, BWT Alpine F1 Team Formula 1 driver both presented the bike atthe Paul Ricard Circuit in Le Castellet.
Both brands with French know-how, Lapierre and Alpine have always beencommitted to performance and heritage, and share common values that translateinto exceptional bikes and vehicles with a unique design and a focus oncompetition and performance.
This collaboration will soon lead to the launch of an iconic bike with aunique and specific design co-signed by Lapierre x Alpine.
The first Lapierre x Alpine model will be introduced in the autumn withan exclusive feature to be unveiled at the next Paris Motor Show, from 17 to 23October 2022.
A PRESENTATION AT THE FORMULA1 FRENCH GRAND PRIX
The exclusive presentation of the Lapierre xAlpine model took place in the presence of Evita Muzic, professional cyclist,and Esteban Ocon, BWT Alpine F1 Team driver, on the track of the famous PaulRicard Circuit in Le Castellet, today.
French espoir road champion in 2019, Evita Muzichas proven her abilities at world level over the last two seasons (3rd youngrider in the 2019 Giro d'Italia, victory on the last stage in 2020). In 2021,she became French road champion and was bronze medallist of the European espoirroad championship, she also finished 5th in the San Sebastian Classic.
OlivierCamus, Alpine Marketing Director: “Alpine is committed through its Rac(H)er programme todeveloping the pool of female talent, whose skills and experience are a realdifferentiating asset in terms of performance. Evita Muzic's presence todayparticularly echoes our commitment to making our ecosystem more inclusive andto making diversity our strength. On the eve of the start of the first women'sTour de France, we are very proud to have role models like Evita in her fieldby our side.”
ABOUT ALPINE
Founded in 1955 by Jean Rédélé, the brand has setitself apart with its French-style sports cars. In 2018, the brand presentedthe new A110, a sports car faithful to Alpine's timeless principles ofcompactness, lightness, agility and driving pleasure. The Alpine Business Unitwas created in 2021 and thus became the brand dedicated to innovative,authentic, exclusive sportscars of the Renault Group, benefiting from theheritage and craftsmanship of its historic plant in Dieppe and the AlpineRacing and Alpine Cars teams engineering mastery.
ABOUT LAPIERRE
Lapierre was founded in 1946in Dijon (21). The brand is present at the highest level of world cycling andhas won dozens of victories in the most important races on the UCI World Tourcircuit, both with the men's team Groupama-FDJ and the women's teamFDJ-Suez-Futuroscope over the last 20 years. With more than 130,000 bikes sold,Lapierre is present in over 40 countries around the world.
Kõik sellel veebilehel olevad materjalid (sealhulgas, kuid mitte ainult: tekstid, fotod, graafika, helifailid, animatsioonifailid, videofailid ja nende paigutus veebilehel) on Renault SASi ja/või selle sidusettevõtete või kolmandate isikute omand, kes on volitanud Renault SASi nende piiratud kasutamiseks, ning on kaitstud autoriõiguse ja muude intellektuaalomandi kohta kehtivate õigusnormidega. Eespool nimetatud materjalide kasutamine muudel kui toimetuslikel eesmärkidel, eelkõige turundus- või reklaamieesmärkidel, on rangelt keelatud.
Kõik sellel veebilehel olevad materjalid (sealhulgas, kuid mitte ainult: tekstid, fotod, graafika, helifailid, animatsioonifailid, videofailid ja nende paigutus veebilehel) on Renault SASi ja/või selle sidusettevõtete või kolmandate isikute omand, kes on volitanud Renault SASi nende piiratud kasutamiseks, ning on kaitstud autoriõiguse ja muude intellektuaalomandi kohta kehtivate õigusnormidega. Eespool nimetatud materjalide kasutamine muudel kui toimetuslikel eesmärkidel, eelkõige turundus- või reklaamieesmärkidel, on rangelt keelatud.