A HIT GAMING IMMERSION FOR DACIA WITH ITS ELECTRIC ESPORT TOURNAMENT!

More than 300 teams competed in Europe for thetournament, using customisation items in order to transform their vehicle inaccordance with the electric theme. This was a special competition that spoketo its public, garnering more than 18,000 viewers during the grand finale.

The European dimension of this collaboration betweenDacia and Rocket League has reached over 120 million¹ peoplein Europe and has generated hundreds of content creations across social mediaas well as thousands of views on video streaming platforms such as Twitch andYouTube.

The grand finale of this tournament was played betweenthe Suhhh team and the famous Vitality team. The Dutch team Suhhh won the final.

A great first experiencefor players who were able to participate in a tournament using the electriccodes, and training on a course representing a 100% Dacia-created city,completely electric-powered. The “Dacia Spring Electric Challenge” map wascreated by three world-renowned map makers from Rocket League: @Lethamyr,@Gidek and @MrSwaggles. It was ranked the most popular map in one month: thebest rated, the most downloaded and the most played with over 30,000²participants, including world-renowned teams such as the Vitality team.

“At Dacia, we haveour heart set on creating value with a soul. And this is what we wanted toconvey during this immersion in the Rocket League universe. By investing in thegaming world, Dacia communicates in a different way about new mobilities andengages with younger generations, thus showing the face of a dynamic and accessiblebrand, like Spring, its 100% electric vehicle.”

Giovanni COSTA, Creative Content Director

To see thiscollaboration through to the end, Dacia also sponsored the European branch ofthe official world championship “Rocket League Championship Series”, especiallyhelping with the broadcasting during the final of theElectric Airshow Dacia, highly acclaimed during the championship.

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¹ Figure which group together all thedata for 5 countries (France, Germany, Italy, Spain, Romania) on their press,influence and digital impact. ²https://steamcommunity.com/sharedfiles/filedetails/?id=2789353463