MEET THE ALPINE A110 BY OBVIOUS AT ART PARIS 2022

A110 Sastruga, anoriginal work focusing on technological and scientific innovation within theartistic creation

Thisexceptional model is the fruit of several months of collaboration betweenAlpine and Obvious, bridging the gap between heritage and modernity andquestioning society's relationship with new technologies. Through the creationof the imaginary circuit, the oeuvre uses the capabilities of machine learning,which consists of allowing computers to "learn" from data, and GANs,a class of unsupervised learning

algorithms.The artists drew their inspiration from the circuits that have marked theA-arrowed brand's history from Le Mans to Paul Ricard, Pedralbes, Pescara,Montjuïc, Monsanto, Magny-Cours, Long Beach, Losail and Kyalami, using familiarelements to make it realistic: pitlane, acceleration, braking and overtakingzones to create this track. The originality also lies in a multi-directionjunction allowing the driver to choose its favorite one. This imaginary circuitis an opportunity to project the car into a futuristic universe with multipleopportunities.

"Obvious succeeded tocapture the DNA of our brand to create an original and unique piece of arthighlighting our firm outlook on the future. Obvious and Alpine share the sameambition: to use technological innovation to reinvent ourselves and explore anever-expanding field of possibilities. Through this collaboration, we are proudto contribute to the emergence of a new form of creation and be associated withthese visionary artists." Laurent Rossi, Alpine CEO

"This piece is the result of a long creativeprocess in which we sought to imagine a unique object that communicatestechnology and sporting savoir-faire, drawing on the heritage of this historicbrand. Alpine has given us a great deal of creative freedom, and thisachievement demonstrates their desire to conquer new frontiers." Collectif Obvious

Art Paris,the leading modern and contemporary art fair

Buoyed by thesuccess of its September 2021 edition, which inaugurated the Grand PalaisÉphémère on the Champ-de-Mars and attracted a record 72,746 visitors, Art Parisreturns this spring from 7 to 10 April 2022 with a high-flying list of 130galleries from more than twenty countries.

The Alpinestand (D16) presents the different stages of the creative process and thedialogue between Alpine and Obvious leading to the work presented on theforecourt of the Grand Palais Éphémère.

Access

Grand Palais Éphémère -Place Joffre, 75007 Paris

Hours

••••• Sunday 10 April 2022: 12.00 – 8pm

ABOUT Alpine

Founded in 1955 by Jean Rédélé, Alpine has asserted itself over theyears with its French-style sports cars. In 2018, the brand presented the new A110,a sports car that is true to Alpine’s timeless principles of compactness,lightness, agility and driving pleasure. In 2021, the Alpine Business Unit wascreated, to become the dedicated brand for the innovative, authentic andexclusive sports cars of the Renault Group, benefiting from the heritage andknow-how of its historic Dieppe factory and the engineering expertise of theAlpine Racing and Alpine Cars teams.

ABOUT OBVIOUS

Obvious is a French collective of artists andresearchers who use artificial intelligence algorithms to create art. Theirwork was highlighted in 2018 with the sale of their painting "Edmond deBelamy", the first of its kind, at Christie's NY. They sit on thecrossroads of classical art and recent technologies. They subsequently exhibitin the largest museums in the world. Pioneers of digital art, they are one ofthe first French artists to have created NFTs in 2018, and in 2021 with theKamel Mennour gallery. Through its work and collaborations, Obvious aims toexplore algorithmic creativity and bring the tools developed in the research tocreators in all industries to initiate the next visual and artistic revolution.