GRÉGOIRE VITRY APPOINTED DACIA DIRECTOR OF PRODUCT COMMUNICATION

Grégoire Vitry joined Dacia as its Director of Product Communication on 15 March 2022.

Reportingto Xiaoyan Hua-Schwab, VP Dacia & LADA communications, Grégoire Vitry isresponsible for Dacia product launches across the board, as well as pressrelations with French media.

Tocarry out his duties, Grégoire Vitry will work closely with Kalina Iordanova,Director of International and Internal Communications for both brands.

GrégoireVitry has a degree from the Ecole Centrale de Lyon (France) and over20 years of experience in the automotive industry.

After having held multiple roles at thePeugeot Product Department, Grégoire Vitry spent five years at GeneralMotors as an International Brand Manager.

In 2009he joined Opel France, where he was appointed France Communication Directorin 2018.

ABOUT DACIA

Bornin 1968 then launched from 2004 all across Europe and Mediterranean countries,Dacia has always offered the best value for money cars, by constantlyredefining the essentials. As a game-changer, Dacia proposes simple,multi-purpose, reliable cars in tune with its customers’ lifestyles. Daciamodels became a reference on the market: Logan, the brand-new car at the priceof a used one; Sandero, the most sold car to European private customers;Duster, the most affordable SUV; Spring, the champion of the accessibleelectric mobility in Europe. Dacia is a Renault Group brand, present in 44 countries.Since 2004, Dacia has sold more than 7.5 million vehicles.

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GRÉGOIRE VITRY APPOINTED DACIA DIRECTOR OF PRODUCT COMMUNICATION

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