Pressiteade
In the automotiveworld, Dacia heads off the beaten track – both literally and figuratively.Thanks to their pragmatic approach, and updated, simple and robust design,Dacia focuses on what really matters to customers; affordability and enjoyingthe simple pleasures in life.As Dacia develops its footprint on the outdoorterritory, partnering with UTMB®World Series is a new way to offereveryone the pleasure toconnect with nature through trail running.
The UTMB® WorldSeries is the world’s ultimate trail running circuit that allows all runners toexperience the UTMB® adventure through leading international events in theworld’s most striking destinations. Itshares many fundamental principles with Dacia with both organizations focusingon the spirit of solidarity, inclusivity and on the development of a mindfulconsumption. Through this partnership, both parties will work together closelyto promote those values.
The partnership will run2022-2024, and as the first Official Technical Partner to the UTMB® World Series,and exclusive Automotive Partner, Dacia will provide essential operationalsupport to the European events, in particular the provision of their robustvehicles which are built for going off road.
"At Dacia,we have all been passionate about disrupting the automotive market for morethan 15 years. The huge success of the iconic SUV Duster embodies our brandpositioning and ambition to connect people with the outdoor nature. We are excitedby our partnership with UTMB® World Series, which allows us to drive brandawareness and connect even more closely to people enjoying simple outdoorpleasures, together.”
Xavier Martinet, SVP,DACIA & LADA, Marketing, Sales & Operations
“At the heart ofour UTMB® WorldSeries race experience is giving athletes an adventure that is steeped innatural beauty and surrounded by nature in its purest form. We’re constantlylooking at ways that we can bolster our sustainability initiative, so knowingthat Dacia is built on a belief of mindful consumption and eco-smart solutionsis incredibly important for us. On behalf of The IRONMAN Group, we look forward towelcoming Dacia into our family and look forward to a successful partnershipmoving forward.”
Matt Wikstrom, Chief Partnerships Officer at The IRONMAN Group
“We are thrilledto partner with Dacia as their brand ethos is a natural fit for UTMB® WorldSeries. We launched the UTMB® World Series to bring together the whole trailrunning community, and to create an inclusive sports system for all athletes.Our core values are interwoven in a natural way with Dacia’s, and we lookforward to working with them as together we continue our focus on inclusivityand our shared passion for the outdoor environment and sustainability, as theSeries continues to develop in key European, Middle Eastern and African marketsover the coming years.”
Frédéric Lénart, CEO UTMB Group
The partnership betweenUTMB ® Group and The IRONMAN Group was announced last May as they launched thenew UTMB ® World Series. The first event of the Series will get underway from7-10 April at Croatia’s biggest trail running race, Istria 100 by UTMB®. 25international events have been confirmed for 2022 - the only place whererunners can qualify for the UTMB® World Series Finals at UTMB® Mont-Blanc 2023.
UTMB® World Series is the world’s ultimate trail-running circuit thatunites the sport’s biggest stars and amateur runners through the best, leadinginternational events in the most stunning locations.Built on a passion for the mountains withsustainability at its heart, UTMB® World Series gives all trail runners thechance to experience the UTMB® adventure across the world, with events takingplace across Asia, Oceania, Europe and the Americas in 2022. It is the onlyplace where runners can begin their quest to UTMB® Mont-Blanc, France, wherethe prestigious UTMB® World Series Finals will be held. For more information,visit www.utmb.world.
ABOUT UTMB GROUP
Over the last 18 years, and since the creation ofUTMB® Mont-Blanc in 2003 by a group of passionate friends, UTMB Group has beenthe driving force behind the development of trail running. The UTMB® Mont-Blancis the sports pinnacle event, and every year, 10,000 runners earn their placeon the start line. UTMB Group also pioneered the LiveTrail® technology, aninnovative digital service that supports the management of endurance races.Revered by hundreds of thousands of athletes, UTMB® has become a global,premium, and leading brand. In May 2021, UTMB Group partnered with The IRONMANGroup to launch the UTMB® World Series, which from 2022, will bringtogether many of the best international events on theplanet to provide exclusive access to the sport’s pinnacleevent, UTMB® Mont-Blanc. The UTMB® World Series is built on the foundingprinciples of UTMB® Mont-Blanc: surpassing oneself; fair-play; respect forpeople and the environment; and solidarity. Find out more at www.utmb.world.
ABOUTTHE IRONMAN GROUP
The IRONMAN Group gère un portefeuille mondial d'événements qui comprendIRONMAN® Triathlon Series, IRONMAN® 70. 3® TriathlonSeries, IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, Rock 'n'Roll® Running Series, Rock 'n' Roll Virtual Running™ Series, IRONKIDS®, WorldTriathlon Championship Series, des événements de course à pied de premier plan,dont Standard Chartered Singapore Marathon™ et The Sun-Herald City2Surf®, lesévénements UTMB® World Series, dont Tarawera Ultra et Ultra-Trail Australia™,les courses de VTT, dont Absa Cape Epic®, les événements de cyclisme sur route,dont la Haute Route®, et les courses de gravel, comme Gravel Epic®, et d'autrescourses multisports. The IRONMAN Group est le plus grand opérateur de sports àparticipation de masse au monde et offre à plus d'un million de participantspar an les avantages des sports d'endurance grâce aux vastes offres de lasociété. Depuis la création de la marque emblématique IRONMAN® et de sonpremier événement en 1978, les athlètes ont prouvé que ANYTHING IS POSSIBLE® enfranchissant les lignes d'arrivée dans le monde entier. Après avoir commencépar une seule course, The IRONMAN Group est devenu la référence mondiale avecdes centaines d'événements dans plus de 55 pays. The IRONMAN Group appartient àAdvance, une entreprise privée et familiale. Pour plus d'informations, visitez www.ironman.com/about-ironman-group.
| ABOUT DACIA Born in 1968 then launched from 2004 all across Europe and Mediterranean countries, Dacia has always offered the best value for money cars, by constantly redefining the essentials. As a game-changer, Dacia proposes simple, multi-purpose, reliable cars in tune with its customers lifestyles. Dacia models became a reference on the market: Logan, the brand new car at the price of a used one; Sandero, the most sold car to European private customers; Duster, the most affordable SUV; Spring, the champion of the accessible electric mobility in Europe. Dacia is a Renault Group brand, present in 44 countries.Since 2004, Dacia has sold more than 7,5 million vehicles. |
Kõik sellel veebilehel olevad materjalid (sealhulgas, kuid mitte ainult: tekstid, fotod, graafika, helifailid, animatsioonifailid, videofailid ja nende paigutus veebilehel) on Renault SASi ja/või selle sidusettevõtete või kolmandate isikute omand, kes on volitanud Renault SASi nende piiratud kasutamiseks, ning on kaitstud autoriõiguse ja muude intellektuaalomandi kohta kehtivate õigusnormidega. Eespool nimetatud materjalide kasutamine muudel kui toimetuslikel eesmärkidel, eelkõige turundus- või reklaamieesmärkidel, on rangelt keelatud.
DACIA AND UTMB® WORLD SERIES ANNOUNCE A MULTI-YEAR PARTNERSHIP
Kõik sellel veebilehel olevad materjalid (sealhulgas, kuid mitte ainult: tekstid, fotod, graafika, helifailid, animatsioonifailid, videofailid ja nende paigutus veebilehel) on Renault SASi ja/või selle sidusettevõtete või kolmandate isikute omand, kes on volitanud Renault SASi nende piiratud kasutamiseks, ning on kaitstud autoriõiguse ja muude intellektuaalomandi kohta kehtivate õigusnormidega. Eespool nimetatud materjalide kasutamine muudel kui toimetuslikel eesmärkidel, eelkõige turundus- või reklaamieesmärkidel, on rangelt keelatud.
