DACIA SPRING 100% ELECTRIC LAUNCHES AN UNEXPECTED ESPORT TOURNAMENT ON ROCKET LEAGUE

From April 5 to 24, Dacia is organising in Europe the « Dacia Spring Electric Tournament »,the first esport tournament where players are invited to customise their carsto make it as electric as possible. The brand’s goal is to show to young peoplethat they have succeeded in the challenge of making the electric car moreaffordable to all, thanks to the Dacia Spring!

DACIALAUNCHES a new esport tournament: the ‘‘DaciaSpring Electric Tournament’’

To take part in the tournament, playersmust form teams of three and are invited to customise their car with electricitems. The idea? Show how easy it is togo electric, even for gamers. The teams will then compete in several games.Players can register now at the following link: https://linktr.ee/Daciaspringelectrictournament

The tournament will be open to all fromApril 5th to 24th and will be punctuated with 9 meetings, 4 of which will bebroadcast and commented by Rocket Baguette, the game’s official French commentatorcollective, with an average of 13 million viewers worldwide. Each match canalso be replayed on the players’ Twitch channels. At the end of thecompetition, the winning team members will each receive a prize of €5,000 plus thechance to take the Dacia Spring for one-off four-week test drive.

DACIA SPRING USES THE CODES OF GAMING TO SPEAKDIRECTLY TO YOUNGER generationS

With the average age of video gameplayers being 36, video games have become a leisurely activity for allgenerations, not strictly adolescents.

Dacia Spring has democratized electricmobility. Initial socio-demographic analyses of our customers show anover-representation of younger customers. In France, for example, the 18-49 agegroup accounts for 20% more Spring consumers than for other Dacia models.

This is an innovative generation thatembraces the spirit of sharing and teamwork. These are also strong values thatDacia shares with the video game Rocket League.

Dacia also created the “Dacia Spring Electric Challenge’’ map,in order to allow players to train. A universe completely dedicated to DaciaSpring, which players can explore at their leisure while trying to achieve thehighest score. This map was imagined and designed by two experts in that field:the gamer @Lethamyr, influencer, specialist in map creation and followed byover 1.4 billion people, and the game designer @Gidek, one of the most renownedmap makers in the world.

WITH SPRING, EVERYONE CAN DRIVE ELECTRIC

One year after its launch on spring day2021 with more than 60.000 orders already, Dacia Spring,100% electriccity car, has democratised electric mobility. Popular in many countries, Springhas even received the prestigious European award of the Best Buy Car of Europe 2022 (International Jury Autobest).

Dacia Spring offers a look that is bothSUV and modern, while being versatile and practical in everyday life, easy touse and to recharge. It’s the 100% electric city car for everyone.

Putting on a video game tournament, Daciacan directly reach the younger generations, who are even more aware of thechallenges of sustainable mobility. With Spring, in video games as in reallife, the electric car is now accessible to most people.

“For itsfirst anniversary, we want to show that with Spring, electric mobility isaccessible to everyone, especially to the younger generation. Esport and moreglobally gaming is in full growth; Rocket League became free and accessible foreveryone in 2020. It seemed to usa great game to communicate in a different way on the stakes of theelectricity sector, especially to young people.” Valérie Candeiller – VP,Dacia Brand Marketing Communications

*Twitch:

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-Twitch:Therecord-breaking streaming platform (influence4you.com)

*Sources Dacia Spring : GWI-G5

ABOUTDACIA

Born in 1968 then launched from 2004 allacross Europe and Mediterranean countries, Dacia has always offered the bestvalue for money cars, by constantly redefining the essentials. As agame-changer, Dacia proposes simple, multi-purpose, reliable cars in tune withits customers lifestyles. Dacia models became a reference on the market: Logan,the brand-new car at the price of a used one; Sandero, the most sold car toEuropean private customers; Duster, the most affordable SUV; Spring, thechampion of the accessible electric mobility in Europe. Dacia is a RenaultGroup brand, present in 44 countries. Since 2004, Dacia has sold more than 7,5million vehicles.