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RENAULT REVEALS THE NAME OF ITS NEW SUV – AUSTRAL

Renault has revealed that its new SUV will be called "Austral”. Derived from the Latin word “australis”, Austral is a word that resonates in many European languages, including French.

According to SylviaDos Santos, Model-naming Strategy Manager within the Renault Global MarketingDepartment, “Austral conjures up the vibrancy and heat of the southernhemisphere. It's a name that invites travel and is perfect for an SUV. Itsharmonious balance of sounds that are easy to pronounce and international.”.

Renault’s new SUV is high-tech, spacious and a pleasure to drive,bringing something new to the C-segment. The Austral can carry up to5 passengers and comes with a 4.51m-long.

The Austral shows that Renault is on a mission to regain its SUV-segmentfoothold, following on from the Arkana and the new Mégane E-TECH Electric.

The Austral will replaceKadjar in the Renault range and go on sale to the general public in spring2022.

Check out the “There once was a car named Austral” story for abehind-the-scenes look at Renault’s model-naming strategy.

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