ALPINE CELEBRATES EXCELLENCE BY PARTNERING WITH THE 2021 BALLON D’OR

The Ballon d'Or is a major event in football thathighlights individual and collective excellence as well as the sport’s values. Sportis a core element of Alpine’s DNA, making the brand an ideal choice of officialpartner to the famous award. The 65^th edition of the ceremony willtake place at the Théâtre du Châtelet in Paris, France on 29 November 2021.

THE BALLON D’OR, THE MOSTPRESTIGIOUS INDIVIDUAL AWARD IN FOOTBALL

Created by France Football magazine in 1956, the Ballon d'Or isawarded to whoever has proven themselves to be the world’s best male playerover the year, with the addition in recent years of the best female player,best young player and best goalkeeper categories. Recognising individual andteam performance, the Ballon d'Or is the most prestigious individual award afootballer can win.

STEEPED IN FRENCH HISTORY AND SHARED VALUES

Alpine and the Ballon d'Or were created one year apart, in 1955 and 1956respectively. Moreover, they were both founded with the same ambition –promoting performance in their respective fields. This partnership is based on thatshared heritage, enabling us to fully celebrate sporting excellence and theuniversal values that Alpine and the Ballon d’Or embody today: surpassingoneself, showing respect, demonstrating sportsmanship and striving for excellence– all factors that have given both names international recognition.

THE MOST HIGHLY ANTICIPATED EDITION

Drawing a cumulative audience of 800 million people worldwide, theBallon d'Or is the most highly awaited sporting award of the end of the year. Theceremony has been subject to intense debate on social networks recently, as theresults are more difficult to predict than ever. Will a French player succeedLionel Messi? The race for the 2021 Ballon d'Or is one of the closest in thelast decade.

The ceremony for the 2021 Ballon d'Or will be broadcast live on LaChaine L'Equipe (France) from 7pm.

ABOUTALPINE

Founded in 1955 by Jean Rédélé, Alpine has asserted itself over theyears with its French-style sports

cars. In 2018, the brand presented the new A110, a sports car that istrue to Alpine’s timeless principles

of compactness, lightness, agility and driving pleasure. In 2021, theAlpine Business Unit was created,

to become the dedicated brand for the innovative, authentic andexclusive sports cars of the Renault

Group, benefiting from the heritage and know-how of its historic Dieppefactory and the engineering

expertiseof the Alpine Racing and Alpine Cars teams.