Pressiteade
Alpinehas created five exclusive liveries of the Alpine GTA Concept in collaborationwith nfast, a start-up specialising in the design and production of hypercarsin the form of NFTs.
Theseunique artistic creations will be available in the form of NFTs (Non FungibleTokens), which are highly prized by collectors at the forefront of a new andrapidly expanding market for art and virtual items.
ANon Fungible Token (NFT) is a special type of blockchain token representingsomething unique such as an image, a video or a virtual car.
Thedecentralised architecture of blockchain technology allows for thecertification of not only the authenticity but also the ownership of the NFT.Unlike most digital content, NFTs can be genuinely owned by users, allowingthem to benefit accordingly (such as by selling the NFT on third-partymarketplaces).
Alpinewill sell five versions of the Alpine GTA Concept as NFTs, each with a uniquelivery, at an auction organised with the help of nfast and Animoca Brands.
The auctionswill take place on the leading platform for the sale and exchange of NFTs,OpenSea.io. Auctions start on Wednesday 3 November 2021 at 10:00 (UTC) and willfinish on l Friday 5 November 2021 at 03:00 (UTC), and will be accessible atthe following link: http://www.opensea.io/nfast_hypercars
Participationin the auctions requires possession of a crypto wallet.
Eachof the five NFTs features one of the fiveliveries and is available in a single copy, making each of these virtual carscompletely unique.
FIVE EXCLUSIVE LIVERIES OF THE ALPINE GTA CONCEPT
The GTA Conceptis the result of the personal work of Arseny Kostromin, a talented Russian-borndesigner with a passion for Alpine, who has also worked for Renault.
- The ultimate expression of the Alpine F1® Team A521design. A design pushed beyond what is possible in terms of real-worldperformance, with a whole range of materials and surfacefinish applied to the livery to create a unique and extreme adaptation of AlpineF1® Team’s race livery.
- Black with a big A (for Alpine) on the side. More'futuristic' interpretation in its approach to colour treatment and materialeffects. The use of iridescent foils and a negative speedline impression forthe A symbol against a matte black base ensuresthis livery catches attentionfrom all angles and always creates something different to look at in everylight.
- A version that plays it straight, with a tricolourdigital glitch pattern inspired by the blurring of lines between the virtualand the real caused by the rise of esports, crypto and other emergingtechnologies. A creative way to combine the real and digital realms.
- Amalgamation of two topographical representations. Aninteraction is created with the livery through a play of colours. By using apair of 3D anaglyph glasses it will be possible to discover what is hidden withinthe livery. The blue lines, reveal a topographical layout and the GPScoordinates of Mont Blanc to refer to the history of the brand, combined with asecond, more futuristic raster map with a red layout suggesting Alpine'savant-garde ambitions, derived from the programming of a creative codingalgorithm.
-: The Alpine GTA Concept in the iconic Alpine blue,referencing to the heritage of the brand, as originally designed by ArsenyKostromin.
"Alpine isthe first European car manufacturer in history to release a new car conceptexclusively as NFTs. After our collaboration with Felipe Pantone, we wanted togo further by offering a field of artistic expression to the designers ofAlpine Cars and the Alpine F1 Team, andshowour appreciation for the work of independent designers who love our brand.The result is as good as their talent and thequality of the NFTs is exceptional.” Cédric Journel, Vice President Sales & Marketing,Alpine.
ALPINE GTACONCEPT IN THE HEAT OF THE RACE WITH ANIMOCA BRANDS
Within the framework of the NFT / Alpine GTA Conceptproject, Alpine has sealed a partnership with Animoca Brands, the world leaderin blockchain-based gaming. Animoca Brandsis the developer and publisher of REVV Motorsport, the ecosystem ofblockchain-based racing games built around the REVV utility token.
REVV Motorsport games include F1® Delta Time, the firstofficial F1 game onblockchain,MotoGP™ Ignition, Formula E: High Voltage, and the highly popular originaltitle REVV Racing. Thanks to the partnership with Animoca Brands, theowners of the five NFTs up for auctionwill be able to race with their Alpine GTA Concept cars in REVV Racing, whichis the world’s first skill-based action arcade racing simulation game onblockchain. These NFTs will also be the first cars available in REVV Racingthat were developed in collaboration with a car manufacturer, and will also bethe first five cars available in the “Legendary” tier, one of the highest andmost exclusive in the game. REVV Racing can be played at https://revvracing.com/.
ABOUT ALPINE
Founded in 1955 by Jean Rédélé, Alpine has asserted itself over theyears with its French-style sports cars. In 2018, the brand presented the newA110, a sports car that is true to Alpine’s timeless principles of compactness,lightness, agility and driving pleasure. In 2021, the Alpine Business Unit wascreated, to become the dedicated brand for the innovative, authentic andexclusive sports cars of the Renault Group, benefiting from the heritage andknow-how of its historic Dieppe factory and the engineering expertise of theAlpine Racing and Alpine Cars teams.
