Pressiteade
XiaoyanHua-Schwab's missions will be to defineand deploy the overall communications strategy in accordance with the brandstrategic plan presented in January 2021. DACIA and LADA seek ambitious growthdriven by strong products, new markets penetration, and stronger, more modernbranding.
To complete these missions, Xiaoyan Hua-Schwab will be supportedby:
- Orianne Tamburini, in charge of Dacia external communications and pressrelations
- Kalina Iordanova, in charge of international and internal communications forboth brands.
A Sciences Po alumni, Xiaoyan Hua-Schwab held several marketingpositions before joining the PSA Group in 2003 where she took on roles ininternational communications and marketing. In 2014, with the creation of the‘DS Automobiles’ brand, she became VP Communications, Events, and Social Media.
ABOUT DACIA:
Dacia is a Renault Group brand, present in 44 countries, mainly inEurope and the Mediterranean basin. Born in Romania in 1968, the brand waspurchased by Renault Group and re-launched in 2004 with Logan. Dacia offers thebest value for money on the market. Having leveraged its iconic models – Logan,Sandero, and Duster – the brand has been a commercial success. To date, Daciahas sold more than 7 million vehicles.
