Pressiteade
Laurent Rossi, Alpine CEO: "The arrivalsof Cédric and David represent a new impetus for the commercial development andvalue of the Alpine brand. Their experience gained with prestigious manufacturers,both in France and internationally, is a strength for the brand and givesAlpine a boost. The stakes are high, and the objectives ambitious. Their skillsand commitment are essential to our ambition and success.In line with his active participation in thedevelopment of the Renaulution strategic plan, François' skills will be key to thedevelopment of Alpine "
In2011, Cédric JOURNEL joined the Volkswagen Group headquarters where he was incharge of international communication. The following year, he was appointedVice President of Marketing, Product and Strategy China within FAW-VW.
In2016, Cédric JOURNEL was promoted to Managing Director of the Audi brand inKorea. Since 2019, Cédric JOURNEL has been Managing Director of VolkswagenImport China.
Born in 1992, François PIERRARD holds a Master of Sciencein Management from ESSEC. In 2017, he joined the strategy consulting firmMcKinsey & Company. He took part in numerous missions for French andinternational industrial and technological players: definition of strategicplans, mergers & acquisitions, restructuring plans, digital transformation... In 2020, he joined Renault Group within the Strategy and BusinessDevelopment Department and becomes a member the team dedicated to theRenaulution plan.
François PIERRARD will be responsible for implementingthe roadmap for the Alpine entity and developing levers for growth.
Born in 1976, David GENDRY holds aMaster's degree in Business and Tax Law from the University of Aix en Provence.In 2000, he began his career as a business lawyer with the PSA Peugeot CitroënGroup. In 2003, he joined the Sales department and was appointed Marketing andCommunication Director of Peugeot Sport. In 2009, he became Sales and MarketingDirector of Peugeot in the Czech Republic.
In 2012, David GENDRY joined Volkswagen Group Franceas Marketing Director for Seat France. In 2016, he was appointed Global DigitalDirector for Seat in Spain. In 2018, he was assigned to China as Vice Presidentof Sales and Marketing for one of the Volkswagen Group's joint ventures. Since2020, David GENDRY has been Managing Director of the Seat and Cupra brands inPortugal.
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About Alpine
Founded in 1955 by Jean Rédélé, Alpine has establisheditself over the years with its French-style sports cars. In 2017, the brandpresents the new A110, a sports car faithful to Alpine’s timeless principles ofcompactness, lightness, agility and driving pleasure. In 2021, the AlpineBusiness Unit is created. It becomes the brand dedicated to innovative,authentic and exclusive sports cars of the Renault Group, benefiting from theheritage and know-how of its historic Dieppe plant as well as the engineeringexpertise of the Alpine Racing teams and from Alpine Cars.
Media Contacts Gilles GAUTHEROT GM Communications Alpinegilles.gautherot@alpinecars.com
+33 (6)11 76 09 38
JohannaMOREAUAttachéede presse Johanna.moreau@alpinecars.comChristophe DEVILLEManager communication sport autoChristophe.deville@alpinecars.com
+33 (6)38 28 03 44
