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ThisThursday, Luca de Meo, and the Renault brand team shared the vision of thebrand:an energy transition leader,on the forefront of the latest technology and services, operating in a moresustainable and responsible manner.
A heart-felt people-centric brand, Renault is entering a new era asit brings a wave of modernity to the European automotive industry.
The “Nouvelle Vague” will turn Renault into a brand centred aroundtechnology, services, and clean energy, by engineering smarter every-dayvehicles and mobility solutions that are more sustainable. This is in line withthe brand’s DNA as a company that changed with the times throughout the 20thcentury, devising innovative, profoundly modern vehicles at each step ofthe way. In 2021, more than ever, Renault strives to meet market expectationsof responsible, carbon-free, safe, and scalable mobility solutions that are inline with customer needs.
During Renault Talk #1, Luca de Meo restated thedirection set for the brand, at the heart of the Group’s Renaulution plan:
· as of 2030, with 9 out of 10 sold cars being electrified.
·Renault brand is shaping thefuture of urban mobility, primarily via the “Software Republique”. Morethan 2,000 engineers from 5 industry-leading companies will bring their sharedexpertise in cyber security, artificial intelligence, data processing,software, and microelectronics, in order to deliver turnkey mobility solutionsfor cities and communities.
· – Europe’s firstcircular-economy hub – marks a movetowards a more sustainable and responsible model, with up to 120,000vehicles (EV included) recycled or upcycled every year. Nearly 80% of strategic recycled materialswill be reused in new batteries. By 2030, Renault will become the world’sbest automotive manufacturer when it comes to the percentage of recycledmaterials in new vehicles.
·Seven (7) models will be released on C and D segments by 2025, allof them electrified. Arkana marks the beginning of the commercial offensive.The next generation Megane E-TECH Electric, a vehicle that embodies the futureof connected and full-electric cars, is also set be released in the very nearfuture. Lastly, on-going improvements to E-TECH Hybrid technology will continueto provide upcoming C and D segment vehicles the best in efficiency andfun-to-drive experiences.
Throughout its history, the Renault brand hasundergone repeated changes to its visual identity. But one thing has remainedunchanged since 1925: the instantly recognizable Renault diamond, a true brandicon.
The latest iteration was created in 1992, and althoughbeing re-worked in 2015, was gradually becoming a little dated. Because the brandis deeply rooted in a modern, international market, where its expression willbe felt in various domains, its recently unveiled logo is more modern andvibrant, and it serves a key purpose: portray the Renault brand as more relatable and built on people-centricvalues. A streamlined design, with neither typogram nor brand signature, thelogo is an open-ended shape, thus reflecting the brand’s openness andtransparency.
The new logo was co-designed with Landor&Fitchconsultants and will be phased in as of next year on all Renault brand vehiclesand throughout the Renault network. By 2024, the Renault range will bear thenew logo.
Gilles Vidal, Renault Brand DesignDirector, unveiled an image of the logo as it will appear on the back of thenew Megane E-TECH Electric, set to be marketed in 2022.
Gilles Vidal also presented two interiorvisuals that show a revisited and enhanced onboard experience, including:
- high-techon-board systems and top-of-the-line screens
- increasedspace with more storage compartments for extra comfort and convenience
- redesignedlines, spaces, and materials that embody a new era.
Find out more about the Renault logo HERE
According to Arnaud Belloni, VP of Global Marketingfor the Renault brand, the “Nouvelle Vague” is also reflected in the brand'sadvertising. Imbued with a creative and modern edge, they incorporate some ofthe brands most iconic pieces of memorabilia: the Renault Fuego, coversof cult classics like ‘Johnny & Mary’, or the Renault-Gitane cycling jerseyfeatured in the recent ad for the Captur E-TECH Hybrid.
The new brand identity is already an underlyingfeature of Renault’s advertising campaigns and communications. It will bedeployed across the brand’s websites next month.
With more than 10 years of experience and almost400,000 vehicles sold to date, the Renault brand is a leader in the European EVmarket. Building off its expertise in full-electric vehicles, the Renault brandhas extended its EV range with hybrid and plug-in hybrid versions of its coremarket vehicles.
With more than 150 patents to its name and havingleveraged the brand’s experience in Formula 1, E-TECH hybrid technology is asunique as it is modular. In both hybrid and plug-in hybrid, it provides thebest in energy efficiency and driving pleasure while also reducing CO2emissions and fuel use.
2020 saw this revolutionary piece of technologyoffered on three of the brand’s core vehicles as a way of making the EVexperience something for everyone:
-Clio E-TECH Hybrid,
-Captur E-TECH Plug-in Hybrid
-Megane Wagon E-TECH Plug-in Hybrid.
In 2021, with the recent release of Arkana and CapturE-TECH Hybrid and the Megane Sedan E-TECH Plug-In Hybrid, the Renault brand nowhas an EV range of six E-TECH hybrid and plug-in hybrid vehicles.
Gilles Le Borgne, EVP, Engineering, Renault Group, hasconfirmed that the brand is preparing for the future by extending the scope ofits E-TECH hybrid technology to future generations.
Upper segments – especially the C-SUV segment – willsee the arrival of a brand-new 1.2L 3-cylinder engine combined with an electricmotor, for a 200hp in HEV in 2022 and a 280hp in Plug-in Hybrid 4-wheel drive in 2024.
Arkana’sunique, full-hybrid design is shaking up the market codes and carving out itsplace as an international C segment contender. The first SUV-Coupé from amass-market manufacturer, it brings together driving pleasure, comfort, andspaciousness.
Itsstrong personality and distinctive style are paired with a fully-hybrid engine,making it unlike any other vehicle in its segment:
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Receiving an enthusiastic welcome from customers, withalready more than 6,000 European orders placed in May, the All-New RenaultArkana E-TECH Hybrid will be available in June.
Learn more about Arkana HERE.
A true icon eversince it was first launched in 1997, the Kangoo is back. The All-New Kangoocombines elegance, space, and technology. With its robust yet streamlineddesign, this combispace offers the best possible spaciousness with threefull-sized seats in the rear and more than 49L of accessible storage. Itsgenerous boot boasts from 775L up to 3,500L of flat-bed storage. Fourteen newstandard driver-assistance systems for optimal safety are included in standardequipment.
The All-NewKangoo will be available in both 5- and 7-seater models.
Come 2022, theAll-New Kangoo will also be available in a full-electric E-TECH model.
Learn more about Kangoo HERE
Fabrice Cambolive, SVP, Renault Brand Sales and Operations, restatedRenault brand’s commercial priorities:
- The ‘green’ offensive,as a means of ramping up the EV range and furthering the E-TECH offensive: inEurope, 25% of Renault sales are electrified and 30% of Clio sales in Franceare already hybrid;
- Products: speeding upproduct line renewal, both in Europe and abroad, by winning back market sharesin the C segment;
- value first, volumes willfollow: by focusing efforts on the quality of sales and price positioning; forexample, Arkana's turnover per unit is over €30,000, compared with our line-upaverage at €15,000.
Proud of itsFrench roots, the Renault brand is also an international brand. Model by model,market by market, the Renault brand has overhauled its business model. End-gameobjective: increase the profitability of its vehicles while preparing ageneration of new products to conquer new markets.
Internationally,the Renault brand has been investing in its historical high-potential marketswith a strong local presence – Brazil, Russia, Turkey, and India – whilekeeping risk levels in check.
In Europe, Renaultcontinues to rely on its key markets – France, Spain, Italy, Germany, and theUnited Kingdom – with a more visible range and a clear roadmap: leverage E-TECHto foster E-mobility leadership and ramp up efforts to increase market sharesfor both C segment and commercial vehicles.
Ridingthe crest of the “Nouvelle Vague”, Renault is performing better and faster. TheRenault Brand is moving forward.
