Pressiteade
A unique initiative stemming from a worrying observation
According to a World Health Organization's 2018 report (WHO), road accidents are the main cause of deathfor people aged from 5 to 29 years and are responsible for 1.35 milliondeaths annually, or 1 death every 24 seconds worldwide.
In order to provideuseful responses to this public health issue, the two partners have carried outpreliminary work to identify the main causes of accidents and risky behaviouron the road. This investigation fueled by WHO research, enabled the twopartners to establish prevention guidelines on priority risks: alcohol, helmets, seat belts, drugs,motorcycles, pedestrians, rescue, smartphones, bicycles, visibility, speed, etc.
Unique in the world, the Road4us website is designed to be simple to useand accessible to all types of road users, whether pedestrians or drivers,regardless of culture, age or level of education.
With this in mind, simple illustrations, with universal codes,without text or cultural connotations, have been devised. Downloadable freeof charge, these visuals can also be used freely by educators, teachers orassociations wishing to present them to the public to be sensitized.
Navigation on the site is also available in 7 languages: French,English, Spanish, Portuguese, Chinese, Arabic and Hindi.
Road4us has been tested beforehand with a wide range of audiences and isalso a participatory and evolving tool. Internet users can assign arating to each illustration and suggest improvements to meet the needs of roadusers more precisely and improve the understanding of messages.
To know more about Groupe Renault's commitment to road safety andprevention
https://group.renault.com/en/our-commitments/our-corporate-and-social-responsibility/road-safety/
