Pressiteade
A German native, Patrick Marinoff started hiscareer at Daimler in marketing strategy. He was then appointed executiveassistant to the CEO.
In 2006 he took a leadership role with theluxury brand Maybach as Global brand manager. In 2013 he was appointed Head ofbrand appearance for Mercedes-Benz with responsibility for the overallcorporate architecture of Mercedes-Benz including dealer network, fairs,events.
Since 2014 he was Head of sales for AMG andmember of the Executive Board of Mercedes-AMG GmbH.
“I am very happy to welcomePatrick in the team, he will bringa wealth of experience in the management of iconic brands. Hisknowledge and passion for sportscars will be a great asset and driving force togrow and develop the Alpine brand and business” said François Renard, Executive Vice President Global Marketing atGroupe Renault.
Patrick Marinoff’s appointment is effectiveSeptember 2.
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Alpinewas founded in 1955 by Jean Rédélé, a young man passionate about motorsports.The Alpine name became legendary when the Alpine A110 ‘Berlinette’ won the 1971and 1973 Monte Carlo Rally. Today, Alpine is back with the new A110, a sportscar faithful to Alpine’s timeless principles of compactness, lightness andagility, with one promise: driving pleasure.