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PATRICK MARINOFF IS APPOINTED MANAGING DIRECTOR OF ALPINE

Alpine is announcing the appointment of Patrick Marinoff as Managing Director. Marinoff will have responsibility for leading Alpine’s next chapter of its rebirth

A German native, Patrick Marinoff started hiscareer at Daimler in marketing strategy. He was then appointed executiveassistant to the CEO.

In 2006 he took a leadership role with theluxury brand Maybach as Global brand manager. In 2013 he was appointed Head ofbrand appearance for Mercedes-Benz with responsibility for the overallcorporate architecture of Mercedes-Benz including dealer network, fairs,events.

Since 2014 he was Head of sales for AMG andmember of the Executive Board of Mercedes-AMG GmbH.

“I am very happy to welcomePatrick in the team, he will bringa wealth of experience in the management of iconic brands. Hisknowledge and passion for sportscars will be a great asset and driving force togrow and develop the Alpine brand and business” said François Renard, Executive Vice President Global Marketing atGroupe Renault.

Patrick Marinoff’s appointment is effectiveSeptember 2.

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Alpinewas founded in 1955 by Jean Rédélé, a young man passionate about motorsports.The Alpine name became legendary when the Alpine A110 ‘Berlinette’ won the 1971and 1973 Monte Carlo Rally. Today, Alpine is back with the new A110, a sportscar faithful to Alpine’s timeless principles of compactness, lightness andagility, with one promise: driving pleasure.

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